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Founded in 2002 as Selatra Limited, we were pioneers of the App industry, distributing Apps and Games to the world's mobile content industry.

We changed our name in 2012 to Spoiled Milk Limited.



With an established client base that includes Mobile Network Operators, Retailers and Media Brands,

we build, we distribute, we captivate the world's App ecosystem. 

The Future


The Future is bright as we open new ways for people to interact with their mobile devices. People are always connected, and we are always there to innovate and deliver.

CEO's Notes 


Fergal O'Callaghan, founder and CEO of Spoiled Milk Limited.

"I'm delighted with the way the company has evolved over the years. We went from game distribution direct-to-consumer under our fonearcade brand, to aggregation of games to 3rd party content retailers, extended our content portfolio to include Apps and then on to provide App Store solutions to Network Operators;  we went through a rebranding in 2012 and opened up new channels to market and extended our service offering to include App Project Management and App development. Today we find ourselves still at the leading edge of the mobile space and looking forward to the next challenge"

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